Case study

Kesebar

January 2023

Our input

Branding & Package design

Web design

Landing page development

Visit page

Kesebar is Estonia’s first and only salty protein bar, created by 5 talented and smart friends. They took part in Garage48’s Garage48 Food 2022/23 event, where they developed the product two months before the 48-hour “hackathon”.

At the hackathon, we got to know the idea of the company for the first time. We set a goal to create a logo, a simple brand book, packaging design and landing page design for Kese in one weekend. In addition, we managed to make examples of social media posts, develop a landing page and design slides.

You can read more about our experience at the Garage48 hackathon here!

About the project

Hackathon

As part of the Garage48 project, the Kesebar team had been working on a laboratory prototype for the past two months. The final step was a 48-hour hackathon, where the goal was to create as much design and marketing material for the product as possible, along with the team.

Kaari joined their team from XYSUM.

Goals

We had to start from scratch, but despite the time constraints, we remained optimistic and set ambitious goals. Within 48 hours, they aimed to complete the following:

Branding essentials: logo, colors, fonts
Package design
Landing page design
Develop the landing page

Process

How did we approach this?

We started with a brainstorming session – what is the Kese brand?

Through team discussions, it became clear that the Kese brand is innovative, bold, fun, and has a pleasantly friendly vibe. Keywords like comic, old-school packaging, levels, etc., were also brought up. In a few hours, a clear visual understanding of the brand emerged – vibrant colors, strong black outlines, rounded corners, and a bold, soft serif font.

Once that was in place, the rest flowed incredibly smoothly.

During the package design process, we finalized the chosen colors. A crucial task was to convey through the packaging that the product is savory, not sweet. Since there is no exact translation for the word “savory” in Estonian, and “soolane” (salty) did not seem appealing to highlight prominently, we decided to express it through the ingredients. We experimented with blue and yellow colors before firmly deciding on orange.

Based on the design, we created a simple one-page landing page with essential functionalities, providing an overview of Kese and their product. Visitors can also add their email address to be notified as soon as Kese launches their online store.

Thanks to Veebimajutus, we were able to provide the team with the first 6 months of hosting for free!

Results